{"id":417,"date":"2024-07-28T17:43:49","date_gmt":"2024-07-28T16:43:49","guid":{"rendered":"https:\/\/backlinks-linkly-digital-896063.hostingersite.com\/?p=417"},"modified":"2025-07-16T02:12:53","modified_gmt":"2025-07-16T02:12:53","slug":"the-complete-list-of-googles-200-ranking-factors-in-2024","status":"publish","type":"post","link":"https:\/\/linkly.digital\/blog\/the-complete-list-of-googles-200-ranking-factors-in-2024\/","title":{"rendered":"The Complete List of Google\u2019s 200 Ranking Factors in 2024"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google uses over 200 ranking factors in their algorithm. If you didn&#8217;t know now you know!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what are they, exactly?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, here&#8217;s a complete list. Some are proven. Some are controversial. Others are purely SEO nerd speculations.\u00a0<\/span><\/p>\n<p><b>The Basics<\/b><\/p>\n<p><span style=\"font-weight: 400;\">What makes one site rank above another is simply an algorithm calculation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, while link building has always been the belle of the ball when it comes to ranking, it is NOT the most correlated factor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No, the most impactful ranking factor is getting diversification of all the listed factors.<\/span><\/p>\n<p><b>The More, The Merrier<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The more of the Google ranking factors you use the more it helps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outrank big competitors in search.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Survive the onslaught of Google updates because you&#8217;re focusing on all ranking factors.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This list was first released as a simple infographic in 2015, and it has got what you want- the top 200 Spearman-correlated Google ranking factors, this includes the technical on-page SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These factors are based on statistics. But beware! Over-optimization is a thing, so read more about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember these top listed factors only have what webmasters have observed impacts their rankings but Google is a data giant and they&#8217;ve several hidden factors in addition to the following that impact your rankings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google released an official statement during September 2023 DOJ investigation that ranking factors include user data metrics no one else has.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re ready to uncover the mystery of Google&#8217;s ranking factors, let&#8217;s get started.\u00a0<\/span><\/p>\n<h3><b>The Complete List<\/b><\/h3>\n<h3><b>1. Is Inner Page<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your interior web pages are easier to rank (e.g., product pages, contact pages, blog posts) than homepages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO on the homepage is a hard to do right.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>2. Number of Top 50 Shared Factors Used<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are some 50 top shared factors for a given page and how many of these are used sure determines rankings.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This tells you- the more diverse the ranking factors used the higher the ranking.<\/span><\/li>\n<\/ul>\n<h3><b>3. Number of Top 100 Shared Ranking Factors Used<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">So you can guess this isn&#8217;t any different from the top 50 but this has 100 factors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher-correlation is more important.<\/span><\/li>\n<\/ul>\n<h3><b>4. Number of Yake or Entity Keywords Used<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An entity means a keyword with proper context and it preferably matches user intent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The number of disambiguating and still relevant keywords means a lot.<\/span><\/li>\n<\/ul>\n<h3><b>5. Search Result Has Publish Date<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recently published content is preferred. Old content can still be indexed but it&#8217;s normal for these pages to not contribute much to rank on search engines.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>6. The sheer number of Ranking Factors Used<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Think of the absolute and total number of nonzero factors used throughout the URL.<\/span><\/li>\n<\/ul>\n<h3><b>7. How many Top 200 shared Ranking factors are used?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You know what happens to the top 50 and top 100? This is the same.<\/span><\/li>\n<\/ul>\n<h3><b>8. Keywords in the HTML Tag<\/b><\/h3>\n<h3><b>9. Keywords in Body Tag<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Look at the number of keywords in the body tag.<\/span><\/li>\n<\/ul>\n<ol start=\"10\">\n<li><b> Ahrefs Referring Domains<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Counts the different domains sending links to your page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More referring domains = higher rankings.<\/span><\/li>\n<\/ul>\n<h3><b>11. Ahrefs Referring Class C Addresses<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Again count the number of these class C networks going to the target page.<\/span><\/li>\n<\/ul>\n<h3><b>12. Ahrefs Referring IP Addresses<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many IP addresses are associated with other domains?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Domains owned by the same person aren&#8217;t allowed to manipulate the count.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>13. Ahrefs Rank<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This directly speaks about your backlink profile quality.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher AR basically means better backlink quality and higher rank.<\/span><\/li>\n<\/ul>\n<h3><b>14. Ahrefs Referring Pages<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Count how many referring pages you&#8217;ve got.<\/span><\/li>\n<\/ul>\n<h3><b>15. Ahrefs NoFollow Backlinks<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many nofollow backlinks do we have pointing to the target?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The claim oftentimes is that nofollow backlinks are not significant but they&#8217;ve been shown to post a part.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>16. Ahrefs Text Backlinks<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlinks with relevant anchor text are counted here. The \u201cclick here\u201d ones don&#8217;t matter.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>17. Ahrefs Backlinks<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many dofollow backlinks are directed to the target?<\/span><\/li>\n<\/ul>\n<h3><b>18. Keywords in Div Tags<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The % of div tags in the total body text is also significant.<\/span><\/li>\n<\/ul>\n<h3><b>19. Keywords in H1-H6 Tags<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only counts the number of relevant keywords in H1-H6 tags.<\/span><\/li>\n<\/ul>\n<h3><b>20. Relevant keywords in H1, H2, and H3 Tags<\/b><\/h3>\n<h3><b>21. Keywords in P Tags- <\/b><span style=\"font-weight: 400;\">count the number in <\/span><span style=\"font-weight: 400;\">paragraph (P) tags.<\/span><\/h3>\n<h3><b>22. Entities in H2 Tags- <\/b><span style=\"font-weight: 400;\">count the number of iterations<\/span><\/h3>\n<h3><b>23. Number of Ahrefs Dofollow Backlinks<\/b><\/h3>\n<h3><b>24. Entities in H3 Tags<\/b><\/h3>\n<h3><b>25. Keywords in LI Tags- <\/b><span style=\"font-weight: 400;\">counts the k<\/span><span style=\"font-weight: 400;\">eywords in list item (LI) tags.<\/span><\/h3>\n<h3><b>26. How many keywords do you\u2019ve in the natural sentences of your article\u2019s body?<\/b><\/h3>\n<h3><b>27. Keywords in H1 and H2 Tags<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check how many keywords appear in your H1 and H2 tags. <\/span><\/li>\n<\/ul>\n<p><b style=\"font-size: 1.5em; font-style: inherit;\">28. Keywords in A Tags<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify the keywords in the A tags (hyperlinks you know).<\/span><\/li>\n<\/ul>\n<h3><b>29. Entities in Sentences-<\/b><span style=\"font-weight: 400;\"> how many <\/span><span style=\"font-weight: 400;\">entity iterations in natural sentences?<\/span><\/h3>\n<h3><b>30. Entities in Title Tag<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The title tag appears as the page title in SERPs. The number of entities here affects your Google ranking.<\/span><\/li>\n<\/ul>\n<h3><b>31. Entities in HTML Tag<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The root HTML tag is important. Count the entities found here to predict your ranking.<\/span><\/li>\n<\/ul>\n<h3><b>32. Keywords in H2 Tags<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keywords in H2 tags are also important for header tag optimization.<\/span><\/li>\n<\/ul>\n<h3><b>33. Number of Distinct LSI Words in Sentences<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LSI (Latent Semantic Indexing) words are synonyms and context-related terms. Count them in your sentences.<\/span><\/li>\n<\/ul>\n<h3><b>34. Term Frequency<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measure how many times a given term appears on the target page.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1hnP3EQ7Y4RJh4SWihOJXFaaz5lmiMtWwVI8g2O6yL7Q\/edit?usp=sharing\" rel=\"nofollow noopener\" target=\"_blank\">Find the rest of the Google&#8217;s ranking factors here to complete the list.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google uses over 200 ranking factors in their algorithm. If you didn&#8217;t know now you know! But what are they, exactly?\u00a0 Well, here&#8217;s a complete list. Some are proven. Some are controversial. Others are purely SEO nerd speculations.\u00a0 The Basics What makes one site rank above another is simply an algorithm calculation.\u00a0 And, while link &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/linkly.digital\/blog\/the-complete-list-of-googles-200-ranking-factors-in-2024\/\"> <span class=\"screen-reader-text\">The Complete List of Google\u2019s 200 Ranking Factors in 2024<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google uses over 200 ranking factors in their algorithm. 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